Change at EA Sports? So says Peter Moore

What’s this? EA Sports is going to change? Fo’ reals? Well, Peter Moore apparently doesn’t want to rest on his laurels, and for that, I hold him in high esteem. We’ve heard before of his big plans for bringing EA Sports to a worldwide audience, but he’s got even more sweeping transformations in mind. He revealed his ideas to Next Generation in a lengthy interview, which touched on topics like EA’s famous “It’s In The Game” slogan; merchandising and promotional deals; year-round brand extension; and exclusivity. But I was most interested in his thoughts on drawing in sports fans who don’t play sports games:
“What we’ve got to do to grow the market is bring in the football fans, that own high def TVs, that love football, and yet don’t enjoy our games because they see them as too hard. Now the strategy we have here is to maintain our core […]

Original Post By Google News mrdestructoid@gmail.com (Destructoid.com)